Gift Voucher Etiquette: What to Write Inside the Card

The Fishbone Gift Voucher, One Fish, has become a popular present. It is simple, elegant and entitles the bearer to exactly one fish of their choice, subject to availability, mood and a short eye contact test. Many customers ask how to present it. We have collected some advice.

Choose the right card

A good voucher card is neither too bright nor too plain. We recommend a cream stock with a faint watermark in the shape of a sprat. Avoid glitter. Glitter ends up in the fish, and then in the person, and then in a conversation.

What to write

Keep the message short. Our suggestions:

• For a friend: “I thought of you and then I thought of fish.”
• For a colleague: “Please accept this token of professional respect.”
• For a partner: “This is for you. Do not make it weird.”
• For an elderly relative: “A fish, to be enjoyed at your leisure.”
• For a cat: Nothing. The cat does not read. The cat simply knows.

What not to write

Do not write “to be redeemed against a fish of equal value.” There is no such thing. Fish are unique, and each has its own personality. Do not write “no cash alternative.” The recipient will notice.

Do not write a poem unless it is good. A poem that is not good will outlast the fish.

Presentation

Hand the voucher over with both paws or both hands. Look the recipient in the eye. Hold the gaze for a count of three, then look away as if embarrassed. The effect is of deep and sincere feeling.

A voucher is a promise. A fish is the promise kept.

Redemption

When the recipient arrives at the deli, our staff will greet them in the usual way, by ignoring them for a short while. The recipient should wait. Once the staff have finished staring out of the window, the voucher will be accepted and a fish will be provided.

Expiry

Vouchers are valid for as long as the recipient is hungry. In practice, this means forever.

We hope this guide helps you give the finest and fishiest gift possible.